As it turns out in this WP Rocket review, having a fast-loading website is crucial for the success of your site. This might seem like a strange thing to say, as the website’s content determines its quality, and its purpose decides what kinds of visitors it will attract.
However, while odd, it is still 100% true. A slow-loading website is bound to fail for a simple reason — people are not patient enough to wait for your site to load. Google knows this quite well, and it said that you only have a few seconds for your site to load before the visitor loses interest and never gets to see your website’s content.
So, you need to do everything in your power to speed it up, and BestCloudTools suggests to use WP Rocket as the best way to approach this issue.
What is WP Rocket about?
As the name suggests, WP Rocket is a WordPress plugin that will speed up your website. It is a performance optimization plugin that is very beginner-friendly, while it still manages to keep deep functionality that also attracts professional users.
In short, it is the last tool you will ever have to use to have your website be as fast as the current technology allows it to be.
According to some reports, it can speed up a website by more than 45%, which is an exceptional performance boost.
WP Rocket plugin itself calls itself a caching plugin, although it goes far beyond simply caching. It performs numerous smaller optimizations that all contribute to speeding up your website. This is not unique in itself, as there are other caching plugins that do the same.
However, what is unique is that WP Rocket can do it without needing any configuration at all. This is a major difference, as configuring other plugins to do this kind of thing can be extremely difficult, and not at all beginner-friendly. That, of course, doesn’t mean that there are no people who like to set everything up on their own. However, a lot more people out there lack the technical knowledge to do so. Therefore, having a caching plugin that does it all out of the box is pretty much priceless.
What Does WP Rocket Actually Do?
As mentioned, there are multiple things in this list, including:
- Browser caching
- Page caching
- Providing Cross-Origin support for various web fonts
- Detecting and supporting 3rd-party themes, plugins, and different hosting environments
- GZIP compressing
Of course, you can also add some specifications in the settings, and fully control things like:
- Preloading cache
- Disabling of emojis/embeds
- Lazy loading
- Combining files of Google Fonts
- Deferring JS loading
Doing all of this is very easy, but the first step is to activate it. After that, it will automatically start implementing all of its features, which will, in turn, start boosting your site’s loading speeds.
You pretty much don’t need to do anything, nor will you even know that something is going on, as the plugin silently works on turning your site into the fastest version of itself.
Of course, WP Rocket does allow you to modify configurations if you want to and if you know what you are doing.
WP Rocket Configuration Areas
Cache lets you control the caching function, which means that you get to choose if you will include or exclude logged in users, mobile users, enable or disable caching on HTTPS pages, and more.
Next, there is a file optimization tab, where you can modify and set up all minification and concatenation functionalities that the plugin offers.
For those who don’t know, minification shrinks your site’s code by removing characters that are not necessary. That way, there is no extra content that just takes up space. Meanwhile, concatenation reduces the number of your website’s files by combining several of them into one.
With the clutter cleared, your site can move much faster, which is the ultimate goal.
Then, there is the Media tab, where you can enable or disable emojis and embeds, as well as enable or disable lazy loading for videos and images. You even get to replace YouTube videos’ iframes with a static image, which does wonders when it comes to boosting speed.
Typically, your website only creates the cache after someone has visited it. After a certain time, if there are no new visitors, the cached version — the one that usually loads quickly — simply expires. When the next visitor comes, the website has to build the cached page all over again, which will have an impact on the site’s speed.
However, if you use WP Rocket, it will prevent this thanks to its Preload feature. The feature will keep refreshing the cached content, so that it won’t expire just because you haven’t had a visitor in a while. That way, the speed of loading will be fast for everyone, be the first visitor, or one of the following.
Also, there are two different ways of preloading cache, including:
- Sitemap preloading, which preloads the cache based on all the pages in the sitemap file
- Preload bot, which crawls URLs automatically and ensures that any content that was recently edited or newly-published is preloaded.
Then, there is the section for advanced users, which will likely be overly complex for any first-time user. This section provides users with control of how caching of specific URLs, user-agents, cookies, and similar details will function.
With it, you can specify only certain cookies that you wish to be excluded or included. In fact, you can exclude or include even specific content.
Then, there is the Database section. This exists because your site will pick up all kinds of things in the form of transients, trashed comments, revisions, and alike over time. With the Database section, you can clean all of that up, and remove all unnecessary junk files and content that you don’t need.
Lastly, there is the CDN section, which will allow you to speed this part of your site, as well. Of course, you won’t need this if your site doesn’t use CDN. But, if it does, you can use WP Rocket to either rewrite URLs to use your CDN, or exclude some specific files from the CDN.
You can also find free plugins to do either of these, or even some extra details, but it is easier to have these functionalities in your caching plugin, where all is in one spot.
WP Rocket Plans and Prices
Lastly, let’s talk about WP Rocket’s plans and prices. There are three different plans for you to choose from, which offer the same features, although each plan covers a different number of websites. So, we have:
- Single plan — $49, covers one website
- Plus Plan — $99, covers three websites
- Infinite plan — $249, covers unlimited websites
WP Rocket Pros and Cons
Obviously, WP Rocket is more than just a simple caching plugin. It will make a huge difference to the loading speed of your site after it does all that it is supposed to do. Not a lot of what it does is unique, but it comes as a very efficient combination of various functionalities that will handle every aspect of your website.
Best of all, it can do it all without the need for you to manually configure it, which is great for new users who do not know how to do it in the first place.
Here are all the benefits, or potential flaws that you can experience by employing this plugin:
WP Rocket Pros:
- Faster than its competitors
- Very easy for beginners to use
- Combines functionalities that you would have to obtain to separate plugins
- It is all set as soon as you get it
- Allows you to modify the settings
WP Rocket Cons:
- No free version
- You need to be very careful if you try to change the settings manually
To Sum It up – When to Go for WP Rocket?
At the end, who should use WP Rocket, and when? Well, the answer is simple — this is a perfect plugin for pretty much everyone. If you have a website, your goal is for people to see it. However, no matter what you do, how well you have organized it, no one will stick around if it takes ages to load.
With WP Rocket, you can cut that time by 45%, possibly even more, and make your website fast AND beautiful. Let this plugin handle the technical issues while you focus on the content. You will definitely see the results immediately.
- Go for WP Rocket if your website is slow
- Go for WP Rocket if your website is new and you need to attract visitors.
- Go for WP Rocket if you notice that your users are spending less and less time on your site.
- Go for WP Rocket if you don’t know how to optimize other caching tools.
- Go for WP Rocket if you wish your site to be professional and efficient.
Do I recommend the WP Rocket plugin? Yes, when your website takes more than 3 seconds to load. Check out all the Features of the WP Rocket Caching Plugin.