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WHAT IS MAGENTO ABOUT?
Magento is a custom-designed e-commerce platform that allows you to customize the store to the very specifics of your business model. It’s all-in-one solution offers long list of features with basically nothing missing from the platform. Comparing Magento with many other e-commerce platforms is as unfair as comparing Cristiano Ronaldo with Rolf Feltscher. Who is Rolf Feltscher, you ask. Exactly. Much like Ronaldo’s, Magento’s possibilities and features are endless.
Today, I can say that e-commerce platforms usually come in one of 3 formats: built for people with no coding experience, some for medium-level experience and others for fully experts. Magento fits right in the nerdy category of people with professional web development experience. Though intermediate-level developers can mostly handle Magento, it’s generally carried out by medium to large e-commerce stores with a budget to be spent on development. If you’re a beginner that thinks you can code just ‘cause you watch Ex Machina every week, then Magento is not really the place for you.
Magento is an excellent platform for a store intended to grow and grow and grow and grow and…(you get it)…grow and eventually last many years. If you manage a tiny (but special) business, perhaps your very first steps into e-commerce, there are certainly less sophisticated solutions available that can perform the job as well.
Magento is optimized to work with thousands of products, tons of traffic (the good one, not that awful thing that happens on Fridays afternoon), and a big number of sales. To put it in other words, Magento is suitable for bigger e-commerce stores with specific, even picky, needs. It’s an offer you, Mr. Big CEO, can’t refuse.
Great news is that with Magento, the Community Edition is free for download. You only need to install it on your own web server, but keep in mind that this adds certain costs to your budget.
The second version, the Enterprise Edition, is high-end and has no price tag (which is like the classiest thing ever). It basically means that in order to get a price indication you must present quite a lot of information about your business and expected volumes of products, sales and traffic. Ergo, price offers vary and might go up as high as tens of thousands of dollars and that’s a huge effort for most people.
With the Enterprise Version, Magento performs all the set-up work. However, you’ll still need your web specialist or your own, amazing knowledge to participate and supervise the process.
For designed themes, you should totally check out the Magento Connect Store. Some of the themes there are given away for free. You can also find over 500 awesome Magento themes at ThemeForest, where prices range from around 60 USD up to 100 USD.
A MATTER OF LIFE AND DEATH – PROS AND CONS ABOUT MAGENTO
+ Huge scalability. One of Magento’s biggest advantages is how it is designed to handle big volumes.
+ At the basic Community level Magento is free, however, extra costs will come from hosting service. Don’t forget that Enterprise Version price depends on your specific volumes and might be really, really high, even up to tens of thousands per year.
+ Magento has one of the most extensive features lists you will ever find in terms of e-commerce software. It’s even longer than Google’sTerms & Conditions.
+ No need for other marketing tools to get everything you want. SEO is automatically configured.
+ 24/7 support team of Magento can be reached by phone, email, live-chat, and messenger.
- Magento approach for big sales and richness of features can be overwhelming for small business. You might start thinking that yours is not big enough and that pattern of thought is never good.
- Upscale level coding knowledge or experienced web specialist is needed to set up the store properly, which may add a lot to the budget.
AS AN ABSOLUTE, INDISPUTABLE CONCLUSION – WHEN TO GO FOR MAGENTO?
- Go for Magento if you are looking for a distinguished and exceptional e-commerce platform with enterprise level software for large corporation or faster growing sales.
- Go for Magento if you are looking for an e-commerce platform with countless features. Seriously, don’t count them. You’d lose track of time.
- Go for Magento if you are looking for a well-established platform and have plenty of funding to back it up all the way from development to hosting service to your inevitable success. Yes, positive attitude!
- Go for Magento if you are ready for a slower and more time-consuming set-up process.
I wish you the best of luck in your e-commerce!