Best Website Builder in 2021

5 Best Website Builder Services

Last updated on May 24, 2021 by Janz Nordman

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When you start building a website, a website builder may be the best option for you. Website builders will be picked by DIYers type of people who would like to do every step their own or when you are on a low budget. It is also useful in case you don’t want to hire a web developer. Using a website builder is the fastest way to set up your website instantly. Please find 15 minutes of your time to go through this short comparison overview and I’m more than sure that you find something for your idea.

During my long career, I have been working with different website builders. A few platforms are also listed in this comparison chart. Two of the overviews have been made with the help of my tech community friends. I know that there are many similar comparison charts out there on the dark web, but the following has been created based on the real hands-on experience.

I have created many websites in my life and I would say that a good custom website could easily cost $3000 for you. In addition, you still have to pay a monthly subscription for website hosting. At some point, your requirements will change, and you again have to start looking for a developer to update your site and this doesn’t come for free. … or you do it yourself as many other DIYers.

I would like to be honest with you. When using a website builder, you can cut off at least half of the budget that would be needed when creating a custom website. The monthly cost is even less than 1% of the initial investment required when building a custom website. Besides, you don’t need a significant amount of money to pay for the web developers, and finally, all the security and system updates are included in the monthly payment. Though you may not get 100% of what you want, but you’ll get 99% what you need.

In addition, please remember that there is nothing for free, except for public transportation in some locations. You have to understand that every web service provider needs some funds to provide a secure and reliable system, pay taxes and so on. Even if they claim that something is for free, it is very limited and contains very basic features. Those plans are usually there to give you some insights about the service and that you can try yourself before making the final decision.

5 Best Website Builder Services

This top 5 chart includes reputation metrics for each website builder service provider. The more widely known and recognized a company (the higher the rank), the more likely they are to have bigger budgets and teams. On the other hand – this also usually means that many companies are getting gobbled up by large firms. Sometimes it may be that the special qualities defining a service get left behind in the process.

So, what is the best website builder service provider then? Let’s find out.

1. Wix Website Builder

Wix Website Builder Logo

BBB grade A+

Market share 2,3%

Start from $13/mo


  • + Good Load Time
  • + Stable Uptime
  • + Free Plan and Domain (1 Year with Premium Plan)
  • + 24/7 Phone Support and Ticket Submission
  • + 500+ Templates
  • + Mobile Friendly
  • + Easy to Use Editor
  • + Good SEO Support
  • + 14-day Free Trial without Any Charge
  • + Accredited Business


  • Limited Monthly Visits (Upgrade Possible)
  • Limited Cheap Plan (Ads Displayed, No Custom Domain)
  • Limited Storage
  • Website Load Speed
  • Complex Migration
  • Extra Cost for E-mail (Through Google Suite)
  • No Live Chat

Wix was founded in 2006 in Israel by 3 enthusiasts: Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Today their drag and drop website builder is one of the most popular HTML5 based website building tools on the market. Wix website builder is built on a freemium business model, earning its revenues through premium upgrades.

Wix ADI (Artificial Design Intelligence) is the best option for small business owners or work showcasing purposes to get online extremely fast. All you need is to answer a couple of questions and artificial intelligence will build a personalized website for you. You can complete your high-quality website with less than a week. Besides Wix Editor gives you total design freedom: you can customize layout, add different effects and animations, insert custom texts, and plug-in third-party applications. You can always add more features as you grow.

Remember that Wix is using a freemium based business model like app-in purchases in the game’s world. That means whenever you like to add some advanced features, you have to pay extra for it. On the other hand, you’ll get online fast and this is an advantage in a tight competition.

We all know that Wix had some performance issues before. Luckily Wix Turbo was released at the beginning of 2019 what is basically a bunch of technical changes to make sure sites load faster. When you subscribe now, Wix Turbo is enabled for your website by default. However, it doesn’t work for older websites and website owners have to migrate to the new technology manually. By the way, they’ve added 4 times more data centers around the world which is also a decent speed gain. Don’t add too many animations and large images to your website, it may slow down your website load.

Wix has seven different plans – four of them are for general websites and three for e-commerce. Although you can start for free, I recommend starting from the Combo plan ($13/mo) to get rid of annoying ads and connect your preferred domain. You can upgrade to the most popular Unlimited plan ($17/mo) any time when you need more bandwidth. Please be noted that large images and animations will eat your bandwidth also, so don’t. Good news for my European friends as Wix offers us a Connect Domain plan starting at €4.50/mo. You can take a closer look at all of the Wix Plans and Features.

Do I recommend Wix? Best choice for DIYers or when in a hurry and on a low budget.

2. Website Builder Website Builder Logo

Market share 2,66%


  • + Good Load Time
  • + Sufficient Uptime
  • + 200+ Responsive Themes
  • + Mobile Apps for iOS and Android
  • + Decent eCommerce Features
  • + Mobile Friendly
  • + Live Chat & Happiness Engineer Support
  • + SEO Optimized
  • + Google Analytics Integration
  • + 30-day Money Back Guarantee!
  • + Good Knowledge Base
  • + Dedicated Security Team


  • Not Easily Customizable
  • Bigger Learning Curve
  • No Intuitive User Interface was founded in 2005 in San Francisco by Matt Mullenweg. Automattic, the company behind this website builder service, is the author of many popular plugins in the WordPress world. The most known plugin here worth the mention is WooCommerce.

The biggest benefit of is the engine beneath the bonnet – WordPress, the most widely used website engine in the world. By the way, WordPress is powering over 35% of websites in the world. Hence has similarities with regular WordPress, more known as Although the user interface looks a bit different, it is more modern and looks more like a standard website builder in its design. It has a much more streamlined and easy to use interface than regular WordPress. Though, not all the templates have drag and drop possibilities.

Unfortunately, the free domain is not included in many plans, hence you have to spend extra. In addition, all cheaper plans are very limited. For example, not all templates are included in all plans. Therefore, my suggestion is to start for free and upgrade for advanced customization, security, and SEO tools whenever necessary. Another option is to go through all the plans and features one-by-one and choose the best match for you.

What about blogging you ask? Well, as you may have already answered, blogging is best on WordPress. All the relevant features are already built-in like analytics, categories, archive, comments, social bookmarking, search features, and RSS feed. However, while is the star of the show when it comes to blogging, it falls down when you looking for an online business site and want a high level of customization. Of course, you can choose their Business plan for $300, billed annually. On the other hand, regular WordPress gives you much more flexibility but takes more effort to set up. For this purpose, I have made a comparison of the best WordPress hosting providers. It takes only 15 minutes to go through all the key points. provides you the freedom where you don’t have to code, host or manage updates as this is all done for you. Although, it is not the best option for complete beginners as it requires some technical skills. In addition, you can add compatible third-party plugins and themes to help your site stand out. All sites are encrypted, and automatically installed with an SSL certificate. This means your site is safe and protected. They also run firewalls, monitor suspicious activity, run security testing, and even have a dedicated security team.

Although you can start for free, whenever you want your own domain name, a Personal plan of $5/mo is the minimum for you. You can take a closer look at all the plans, corresponding features, and pricing.

Do I recommend Yes, if you stick to standard features, otherwise not for beginners.

3. GoDaddy Website Builder

GoDaddy Logo

BBB grade A+

CrunchBase rank 8K+

Market share 0,4%

Start from $10/mo


  • + Good Load Time
  • + Decent Uptime
  • + Imressive Templates
  • + Responsive Design
  • + Edit from Any Device
  • + Perfect for e-Commerce
  • + Amazon, eBay and Etsy Integration
  • + Online Guides
  • + 24/7 Chat and Call Support
  • + 30-day Free Trial without Any Charge or Money Back Guarantee


  • Not Enough Control over the Design
  • Discounts for Longer Plans Only

GoDaddy Group was founded in 1997 in Baltimore by Bob Parsons. Though GoDaddy is known more as one of the largest web-hosting providers, they have also website builder product for us. When owning powerful server farms they can offer a scalable and stable website builder product.

GoDaddy website builder is an online website tool to create a website, regardless of your technical skill level. You can make your website as simple or complex as you’d like – just create an account, pick a design, and use the built-in editor to add your own elements. Start with a basic site and expand on it however you like. Play with 20+ theme filters to instantly change layouts, fonts, and colors, keep things private with password-protected pages, add easy contact forms, manage social media, the possibilities are almost limitless. You can take a closer look at all the features that GoDaddy Website Builder has for us.

Want to sell products online? No problem. You can add a full online store with product listings, reviews, order tracking, specific types of shipping, campaign tracking, multiple payment options, and all the other premium features with ease. Your store will be integrated into the website as a page and you don’t have to worry about your site’s security as this comes already protected with SSL. Great, because now you can spend all your time and energy on creating your e-commerce website.

One of the flagship technology that is included when committing with any plan of the website builder is the GoDaddy Insight™. It’s a technology system that provides tailored recommendations gleaned from insights across more than a million GoDaddy customers in different locations and industries. Since online presence is important to you, then GoDaddy InSight provides performance metrics and tailored advice to you on how to improve any aspect of SEO visibility and sales. GoDaddy InSight Score gives you an assessment of online health across your website, social media, and marketing activities.

Remember that you can try GoDaddy Website Builder 30-days before you commit and pick the plan that works best for you. When SEO is crucial, then the Standard plan ($15/mo) is the minimum choice for you. Otherwise, you can start with the Basic plan. You have to spend $25/mo when you would like to set up an online shop business. Though this is a very good offer for an online store website, the prices are only effective when billed annually. Please take a peek at their website about different plans and feature offers.

Do I recommend Yes, when you have a serious plan of creating an online shop. The best alternative when creating an online store is Shopify.


Squarespace Website Builder Logo

BBB rating A+

Market share 2,5%

Start from $12/mo


  • + Good Load Time
  • + Decent Uptime
  • + Easy to Use
  • + 200+ Templates
  • + Free Domain (1 Year)
  • + Free Logo Maker
  • + Mobile Friendly
  • + SEO Features for All Plans
  • + No Limited Storage or Bandwidth
  • + Update from Any Device
  • + Customization Available (CSS & JavaScript)
  • + AMP Support
  • + Live Webinars
  • + 24/7 E-mail and Live Chat Support
  • + Online Guides


  • Discounts for Longer Plans Only
  • No Plugins Available
  • Extra Cost for E-mail (Through Google Suite)
  • Not Accredited Business

Squarespace was born in 2004 in Maryland, founded by Anthony Casalena. This website builder is known for its inspiring and beautiful templates.

Squarespace is easy to use and it’s getting better. In early 2020 Squarespace officially launched version 7.1. The biggest feature changes in this new version are the addition of sections and a huge overhaul of the template system. Additionally, Squarespace has also made changes to the interface— making it more explicit, which is nice. As already mentioned, in 7.1, templates have changed. Previously, some Squarespace templates had features that other templates did not have. Now all templates have access to the same features and design options.

In terms of an online shop, I have to point out a couple of main features has for you. When you would like to sell subscription products, you can do it, but I don’t know of any other website builder that does. Squarespace lets you customize the email receipts sent to customers following a purchase. Email receipts are a great way to thank or upsell customers. You can insert product variations with unique prices and not only for physical products but you can even sell software license variations. At this point, I’m not going to mention that they support Apple Pay via Stripe integration. Although, I just mentioned it. In November 2019, Squarespace launched a Point of Sale system that integrates with Square’s credit card reader and Squarespace’s Commerce application.

More great news came in 2019 when Squarespace acquired Acuity Scheduling which adds scheduling to websites. Now there are automatic client reminders and clients can create, cancel and reschedule appointments. Recently they acquired Unfold, an app for creating beautiful Instagram stories. Expect to see them continue to launch more products that extend them from websites to online presence.

From the integration point of view of 3rd party services, Squarespace is not the cutting edge website builder, but at least has integrations with market leaders like Amazon, Mailchimp, Instagram, Apple Pay, Xero Accounting, and more. Therefore, they probably assess more quality partnerships than quantity.

What about pricing you ask? Squarespace is not the cheapest competitor on the market, but you’ll get the whole arsenal when subscribing to any of the plans. Personal starts at $12/mo and there are three plans for the total for businesses. You better think in advance whether you’d like to launch a small bakery or found a new successor of Amazon because Squarespace offers two separate plans for e-commerce businesses – Basic ($26/mo) and Advanced ($40/mo). Again, those prices are applicable only when billed annually. Please take a look at on their website about all the Squarespace’s plans and features in detail.

Do I recommend Yes, when you want to create inspiringly beautiful websites.


Site123 Logo

CrunchBase rank 100K+

Market share < 0,1%


  • + Sufficient Load Time
  • + Average Uptime
  • + Free Domain (1 Year)
  • + 250+ Templates
  • + Very Simple and Intuitive
  • + 24/7 Live Support
  • + Risk-free 14-days Money Back Guarantee


  • Limited Storage and Bandwidth
  • Discounts for Long Term Only
  • Limited E-mail Accounts
  • Basic Features
  • Not Accredited Business was founded in 2015 in Israel by Noam Alloush. Their website doesn’t have much information about the story and the technology behind it which means that those people are extremely vague about revealing the information. Though it’s a very young company, they should not be so suspicious.

On the other hand, Site123 includes a free plan to test out their website builder. Although it’s very limited, you’ll get the idea of how the builder tool works. If you need domain-specific e-mail accounts, you have to buy at least their Advanced plan. Otherwise, you can use e.g. Gmail or any other alternative. Go for a Professional plan when you have something to sell online. Basic plan pricing is good if you only need a simple, content-driven site or a small blog.

After trying out their Free plan of playing around with the user interface, I can say that I do recommend it only for relatively simple sites. They have a decent number of design template choices, fast speed, and a good user interface. However, the editor was a little lacking, though. The limitations on design also bleed over into technical limitations. For example, let’s look at simply editing SEO elements on a page. Even basic SEO needs more than that. Site123 does offer additional features through plugins and apps, but you’re fairly limited in how much you can integrate, or even edit within the tools provided.

One thing I can say for sure. Site123 is not the website builder to grow with, it’s just not built for complex sites yet. Therefore, it might be a good alternative vs. getting a custom site built out.

It turns out, after getting on the board, that they offer limited-time 40% off when you start for free. Otherwise, you can check on their website the features of the most popular plan. Also, when you take a 3-year Basic plan, the monthly cost will be $3.27/mo for you.

Do I recommend Yes, when you are running a cafeteria or a small boutique shop and you have simple requirements for marketing and payments.


It was complicated to give an objective overview of the best website builder service providers, so I instead gave my subjective opinion about the best website builder out there on the market.

Each review was based on the plan (cost, features) and third-party test about the site’s speed and uptime measurements. Third-party sources, like GTMetrix, were used to monitor and analyze performance. I tried to be as honest as possible since every company is using different tricks and traps to get you on board with the biggest renewal payment possible.

As all the best website builder tools listed here seemed to be quite the same in their plans, you can’t go wrong with Wix. I believe that perfect drag and drop functionality, where you can see preview instantly, is crucial when you want to create a website fast. Besides, it’s good to know that Artificial Intelligence is helping you make the right decisions.

By the way, feedback and opinions about different website builder tools are very welcome in the comments section below.

Thanks for Reading and Good Luck on Your Journey! Need Some Help or Would Like to Ask Something about Current Content? Please Add a Comment 🙂

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